July 2014


05 From the publisher
06 News
16 Industry Moves
18 Marketing World
21 Licensing World
27 Talking Shop
29 Indie Viewpoint
45 Fresh
58 Touching Base
76 Viewpoint
90 Allegedly


24 Retailer in focus
Austins Department Store is currently undertaking a major refurbishment of its Toy Store department. Toy World reports.

25 Company profile
miPR has formed a joint venture with Hint Media, in association with Weird Lime. Toy World spoke to Hint Media’s Gary Downes to find out more.

26 NPD column
Toy purchases for the 16+ age group accounted for around 8% of the total market in 2013. Rory Partis reports.

31 Construction Toys
The Construction Toys category continues to be one of the largest and most profitable sectors of the toy trade. Toy World reports.

29 Wheeled Toys
Kayleigh Conway looks at why now is the perfect time for retailers to start investing in the Pre-school Wheeled Toys category.

47 Face-to-face
Toy World spoke to Graham Brennan to get the lowdown on how Epoch Making Toys has fared since its launch in January.

61 Imaginative Play
Kayleigh Conway looks at how toy retailers can tie categories together to maximise on sales in the Imaginative Play arena.

79 Educational Toys
Kayleigh Conway investigates how suppliers make educational toys appeal to both kids and their parents.