As well as adding the James Galt range to its portfolio, Kayes of Cardiff will expand its network via Helen Webb Agencies.
Kayes of Cardiff offers an extensive selection of branded and character merchandise and pocket money toys, via its vast distribution network to the independent trade. The company is pleased to announce a new and exclusive partnership with James Galt. Managing director, Philip Kaye, told Toy World: “We will be stocking the full range of Galt stationery and craft items and are excited to be adding this prestigious British brand to our existing portfolio serving the independent sector”.
Jacqueline Taylor-Foo, Galt country manager, added: “We are delighted to be partnering with industry favourites Kayes of Cardiff with the Galt range”.
In addition, Kayes has added Helen Webb Agencies to its sales team. The agency will cover the North East of the UK on Kayes behalf, complementing the existing team of representatives and agents.
Kayes of Cardiff has been supplying independent retailers for 37 years. From its origin in 1985 as a regional wholesaler for Wales and the South West, specialising in pocket money and beach goods, the company has grown into a nationwide distribution and now boasts a large warehouse of around 30,000sq ft, in addition to external storage and showrooms in Cardiff.
“Our philosophy is to buy in bulk, then break that down in order to offer independent retailers access to bigger brands in affordable quantities,” explains Philip. “This ensures they get value across the board. The more leading brands that we have, the more advantageous and economical our business becomes, so we are delighted to add James Galt to our existing ranges.”
Bruder was Kayes first major partner around 20 years ago, and subsequent partnerships have given the company increased status and reputational standing. As well as Galt, these include Mattel, Orchard Toys, Construct It, Sohni Wicke (guns & caps), Infantino, Brio, Halilit, Constructive eating, Playmobil, Ravensburger, Jumbo, Schleich, Tomy, Casdon Toys and PlayMonster.
You can find out more about the business here.