Last chance to bid on the Toy Trust Media Auction

Published on: 26th January 2023

The Toy Trust has issued a call for final bids on the Toy Trust Media Auction, which has been taking place all this week.

As Toy Fair celebrates its final day, the countdown is on for this year’s Toy Trust Media Auction – and the deadline for bids is fast approaching – 3pm on Thursday 26th January. The annual Toy Trust Media Auction of valuable airtime, magazine and online items curently has bids from generous supporters totalling £83,600 (at the time of writing).

You can view the live auction page and place bids here.

Bids can be placed online or in person via auction boards which are positioned outside the BTHA Exhibiting Members Lounge at Toy Fair, on stand Upper Level 205.

Companies can bag themselves a media bargain in a classic win-win scenario for all, with all funds raised going to help the Toy Trust’s chosen children’s charities throughout the year.

This year’s auction boasts items from Sky Media, Warner Media, CITV, Five (Milkshake), SuperAwesome, Red Media Sales, Diversity Media Sales, Moonbug, Hoopla, Toy World and Toys n Playthings. For 2023, The Toy Trust is proud to be expanding its offering with items from new partners: Precise TV, Little Dot Studios, Gameloft and WildBrain.

Details of each can be viewed on the Toy Trust Media Auction page, which is updated at intervals with the current highest bids.

Any questions about the Media Auction Lots should be directed to or made via the live auction page.

Happy bidding – remember you only have until 3pm today.


The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line