Little Tikes unveils Tobi 2 line-up

Published on: 17th August 2021

The new Tobi 2 products introduce children to tech in a safe and engaging way by bringing play to life through product innovation and smart features.

The new Tobi 2 Robot Smartwatch, with its sleek, modern design and clear housing that lights up, is the flagship of Little Tikes’ new Tobi product line. Packed with a host of interactive features to engage and excite adventurous minds, the Tobi 2 Robot Smartwatch features a playful personality and a variety of brain, arcade and fitness games. Kids can play games head-to-head with other nearby Tobi 2 Robot Smartwatches, snap selfies, and send voice messages to nearby Tobi 2 Robot Smartwatches.

The built-in pedometer will encourage kids to track their steps and movement. Other features include a clock, calculator, stopwatch and timer. With a choice of colours and both a dual camera and wearable clip to transform the video camera into a ‘Go Cam’, this unique accessory is both practical and fun. The smartwatch’s built-in memory also has the ability to store up to 3,000 photos or 30 minutes of video.

Other products in the Tobi 2 portfolio include the Interactive Karaoke Machine and Tobi 2 Director’s Camera. The latter helps kids champion their inner film director and photographer by giving them the ability to create and customise their own videos. Features include video stickers and stop-motion animation. With two built-in HD cameras for photos and videos as well as 40 backgrounds, children can spend hours creating their own mini cinematic masterpieces. The Tobi 2 Director’s Camera can also be controlled using the Tobi 2 Robot Smartwatch.

The Interactive Karaoke Machine gives children the chance to sing along with animated Tobi whilst producing their own music through voice changing technology, pitch correction and sound effects. With built-in songs and beats to sing along to, children can enjoy endless sing-alongs with friends. Kids can also get creative by writing and recording their own music. Built-in Bluetooth technology allows kids to connect the machine to an external music device, and they can use their Tobi 2 Robot Smartwatch as a remote control.

Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to bring Tobi 2 products to the UK market. At Little Tikes, we know the importance of child-safe tech, and we’re excited to continue to develop products that allow children to explore the world of ever-changing technology in a safe yet engaging way.”

Earlier this year, the Tobi range was expanded with the launch of Tobi Friends: Chatter and Beeper, a duo of interactive electronic voice-activated toys. Suitable for kids aged four and above, Tobi Friends are ideal for both solo and group play, and help to ignite creativity and role play. Chatter and Beeper react to voices and sounds by lighting up and moving and offer three different ways to play by responding to kids, other Tobi Friends, and even Tobi Robot Smartwatch; when the watch is nearby, they will respond to Tobi’s expressions, emojis, alarms and more. Tobi Friends have a playful, interactive personality and converse in their own special language, offering a fun and creative play experience.


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