Ranjit Dhutti joins MGA from Spin Master and is announced as the new marketing manager UK and Ireland for the L.O.L Surprise! brand.

Ranjit Dhutti

With over 15 years’ experience within commercial brand management and marketing, Ranjit joins MGA Enterainment, from Spin Master, where she has successfully launched and worked with brands such as Hatchimals, Colleggtibles, Present Pets, and Purse Pets to name just a few.

Tasked with driving ongoing innovation with exciting newness and ways to unbox whilst retaining the superbrand’s position in the competitive collectible and playset doll market, Ranjit will be overseeing the commercial brand strategy and creative campaign delivery across digital, TV, POS and PR for L.O.L. Surprise! as MGA moves into 2023.

Ranjit Dhutti commented: “I’m thrilled to be joining the L.O.L. Surprise! team during such an exciting period for the brand. There’s real momentum as we head into L.O.L.’s seventh year and with so much more innovation still to come across the board, I can’t wait to get started.”

Commenting on the appointment, Michelle Lilley, UK marketing director for MGA Entertainment, said: “With her wealth of experience within the competitive collectible market and clear passion for the industry, we are thrilled to welcome Ranjit to the UK team. 2023 is set to be a hugely exciting year for L.O.L. Surprise! and I have no doubt Ranjit will be a brilliant addition in continuing to drive innovation and set new records for L.O.L. as we look ahead to 2023 and beyond.”

Most recently, a 60-minute L.O.L. Surprise! Winter Fashion Show movie, which launched on Netflix in October, has brought to life the L.O.L. Surprise! fashion show characters and toy segment in time for the holidays, while a limited edition L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection, made up of dolls from 10 of the qualifying countries who are competing in Qatar, has also launched.