L.O.L. Surprise! kicks off FIFA World Cup Qatar 2022 collaboration

Published on: 14th October 2022

New collectibles will feature dolls from 10 of the qualifying countries who will compete in Qatar, plus a FIFA Fan and a Referee.

L.O.L. Surprise! has teamed up with FIFA to encourage fans to ‘let their champion out’ with the launch of an all-new, sporty series of co-branded collectibles to celebrate the FIFA World Cup Qatar 2022.

Available now, the limited edition L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection, will comprise 12 different dolls to collect from 10 of the qualifying countries who will compete in Qatar, as well as a FIFA Fan and an ultrarare Referee doll. Each doll will also include an exclusive, limited edition L.O.L. Surprise! trading card, as well as seven surprises to unwrap and accessorize each mini doll.

“The collaboration with FIFA World Cup Qatar 2022 is a perfect match with L.O.L. Surprise! pairing one of the most-loved global doll and collectible brands with one of the world’s most-loved global sports organizations and events,” said Isaac Larian, founder and CEO, MGA Entertainment. “Together we hope to encourage kids – and adults – to ‘let their champion out’ and celebrate their sporty side with these two great brands.”

The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection will be available at key toy retailers in Qatar during all games as well as globally in major markets and retailers, including online.

Fan engagement on social media is encouraged by following L.O.L. Surprise! on Instagram, TikTok, and YouTube for news about the entire line-up.

The L.O.L. Surprise! brand continues to flourish for MGA; a recently released trailer for the all-new L.O.L. Surprise! Winter Fashion Show Movie has been enthusiastically received by fans worldwide. The movie will be available for streaming globally on Netflix (excluding China) from Saturday, 22nd October.


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