Moose had a successful night at the Australian Toy Awards and followed the recognition with the announcement of a new product line for Bluey.
“We are so exited,” said a spokesperson from Moose. “As an Australian based company, these awards are very close to our heart and, it is fantastic to see our team’s hard work being recognised in this way.”
On Monday, the Australian Toy Association held its first Digital Awards Ceremony, where Moose Toys and Bluey received two awards for the company’s Bluey collection. The 2021 Judges Choice Award (0-6years) winner was given to the Bluey Pool Time Playset and the winner of the 2021 Plush Product of the Year was the Bluey & Friends Basic Plush.
Moose Toys also won awards for Development Product of the Year: Treasure X Aliens Ultimate Dissection, Action Product of the year: Treasure X Sunken Treasure Ship and Craft & Activity Product of the Year: JelliRez StyleMi Assortment. The Moose team was also delighted to see Bluey take home Pre-School Licence of the Year, for the second year in a row.
Bluey has been a huge success in the Australian toy market in 2020. Named the No.1 new growth property by the NPD Group, it was also the No.1 Entertainment Brand in the Plush Category. The brand has also been named the No.5 new property Year to Date globally by NPD.
“After the phenomenal success of Bluey, the team at Moose is so proud to be recognised by the Australian Toy Industry,” said Paul Solomon, co-owner, Moose Toys. “Our Bluey collection celebrates everyday family life and encourages imagination and discovery through play. Moose is a family-owned company headquartered in Australia, and we share a lot of the same core values as Bluey. As fellow Aussies, we are in a unique position to bring the magic of the show to life in toys.”
Following these accolades, Moose Toys has revealed the latest addition to the Bluey toy range – The Bluey Caravan. A large play set which includes everything the Heeler family needs for camping adventures, the caravan opens to reveal a kitchen complete with a table and benches, working features and a second-story bunk room for Bluey and Bingo. Inspired by the “Camping” episode where Bluey meets a new friend Jean Luc, the play set includes an exclusive Jean Luc figure, firepit and food accessories.