Orchard Toys inks distribution agreement with Amo Toys

Published on: 30th January 2024

The agreement will see the Nordic importer and marketer of toys and games, Amo Toys, distribute Orchard’s product range in Scandinavian markets.

Amo Toys

Orchard Toys managing director, Simon Newbury

Orchard Toys has confirmed a distribution agreement with Amo Toys to expand the Orchard Toys brand in Scandinavian markets.

The partnership will support existing and new retail opportunities in the region, and develop the eCommerce business, in a bid to replicate Orchard Toys’ success in the UK market. Amo Toys will offer localised distribution in Norway, Finland and Denmark, with local language instructions in the games and jigsaws it distributes.

Orchard Toys’ managing director, Simon Newbery, said: “There’s enormous sales potential in the Scandinavian market, and we’re confident Amo Toys will take the Orchard Toys brand and grow it in the region.”

Henrik Matilainen, CEO, Amo Toys, added: “This is an exciting opportunity for us, and for retailers in the Scandinavian market, and we’re eager to deliver success for Orchard Toys.”

Last year, Orchard Toys confirmed a distribution and licensed manufacturing agreement with Beijing Foxy, in a move to expand the brand within the People’s Republic of China (PRC). Simon Newbery hailed the move as an exciting opportunity to grow the Orchard Toys brand worldwide.

This year, Orchard Toys has unveiled innovative new products in its expanding portfolio of best-selling educational games and puzzles loved by parents, teachers and children. Amo Toys will be launching the Orchard Toys range from the Orchard Toys stand at Spielwarenmesse 2024 – Hall 10.0, Stand H.13.0.

Product will be available in the Scandinavian region from March 2024.


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