PMI to showcase new ranges across various stands at Toy Fair

Published on: 4th January 2024

PMI will introduce new licences Stumble Guys and The Creature Cases as well as series two of Pudgy Penguins, Pinata Smashlings and Sonic Prime collections.

At London Toy Fair, PMI Kids’ World will present a unique range of upcoming 2024 toy lines. The global toy partner of popular gaming and entertainment licences, PMI will be bringing toys based on newly acquired licences Stumble Guys and The Creature Cases. By popular demand, PMI Kids’ World will also be showcasing series two of the smash-hit Pudgy Penguins, Pinata Smashlings and Sonic Prime toy lines, all launching in 2024.

True to form and loyal to the IP’s original character designs, PMI’s Stumble Guys toy line will bring collectible figures and plush to gamers and fans of one of 2022’s most downloaded mobile games. From the world of one of gaming’s most popular battle royale games, this toy variety will be distributed through Click Distribution in the UK, launching in spring 2024.

Reaching Netflix’s global top 10 shows in 2022, The Creature Cases is an endearing TV series that will have its first range of toys created by PMI. To be distributed by Bandai in the UK, fans can find the Multi-Terrain Motorcycle, Mice Squad Van, the R.O.N Jet playset and more on shelves for winter 2024.

Back by popular demand, PMI’s Pudgy Penguins, Pinata Smashlings and Sonic Prime toy lines will expand with series two for each of these three brands. The toys from Pudgy Penguins, the breakthrough in web3 and toy innovation that topped Amazon charts as the number one hottest release, and fan-favourite products from the iconic Sonic Prime Netflix series will be distributed in the UK through Bandai. Series two of the Piñata Smashlings Roblox game that ruled summer 2023 with an 86% game rating and 1m total players online in its first month, will be distributed in the UK through Character Options in 2024.

“As partners with leading global brands in gaming, entertainment and digital realms, PMI eagerly anticipates unveiling our 2024 lineup,” commented Omer Dekel, COO at PMI Kids’ World. “We’re excited to reconnect with familiar faces and ignite the toy passion among new connections at this upcoming event.”

PMI Kids’ World’s latest new ranges can be found at London Toy Fair at Bandai’s stand, N17, and Click Distribution’s stand, Upper Level 120. Character Options will be showing on Stand N16.


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