TV coverage continues to showcase toys in run-up to Christmas

Published on: 8th December 2023

Golden Bear Toys, Jazwares, Just Play and Click Europe featured on ITV in This Morning’s Ultimate Children’s Gift Guide for Christmas.

Luke Nuttall takes on Golden Bear’s Soccer Bot

Presenter Steve Wilson shared his top pick of children’s Christmas presents with This Morning’s Emma Willis and Rylan Clark.

On Wednesday morning, YouTuber Luke Nuttall showed off his football skills on This Morning with Golden Bear’s Smart Ball Soccer Bot which uses advanced technology to help players to master their dribbling skills by attempting to avoid the sensor which follows the ball.

Soaring to the top spot in Circana for Outdoor & Sports Toys across October and November, and becoming the No.14 item in whole market (w/c 12th November), Barry Hughes, managing director at Golden Bear, says he’s been blown away by Soccer Bot’s sales figures.

Rylan clasps a Jazwares Squishmallows as Steve Willis demos Style Bae from Just Play

Jazwares’ internationally renowned and multi-award-winning Squishmallows, was also on the list. 100m of the super soft plush were sold last year alone and Steve explained how the varied price points and collectability make them a great gift.

Squishmallows has earned US Toy of the Year recognition for three years in a row, a testament to its global fandom of children and adults alike, and continues to feature regularly on top toy lists, including this year’s DreamToys Christmas list.

Click Europe’s Boppi 150-piece round jigsaw puzzles made it into the Christmas guide due to the range’s attractive packaging, affordability and the fact that the puzzles give kids something fun for to do to keep them entertained over the holidays. Steve presented the World Map puzzle alongside the Christmas puzzle.

Click Europe’s Boppi jigsaws made the line-up

James Shimmin, national account manager at Click Europe, told Toy World: “We honestly couldn’t be prouder, and as a result we saw an instant spike in sales across the board, as well as increased product rankings – in particular for the Boppi Round Puzzles. We are the only wholesaler currently stocking Boppi products, so please do get in touch if you’d like to secure stock in time to take advantage of the Christmas rush, or to place an order so that we can ensure you’re prepared in time for Easter when the Round Puzzles really come into their own.”

Just Play’s Style Bae fashion doll range also wowed the presenters, with both Steve and Emma Willis noting how much they loved the doll. The segment marked Just Play’s third major piece of daytime TV coverage on ITV’s This Morning, with Disney Doorables appearing back in February and its Sesame Street Elmo Slide Plush making the show’s list of Top Toys for Christmas 2023.

Amy Saunders, sales director at Just Play, commented: “We’re delighted to have achieved three pieces of broadcast coverage, on what is the UK’s prime time morning show, for some of our key products and licences. One retailer has already reported an uplift of 1182% in sales vs the day before the segment went live, which just serves to show the power of broadcast.”

Yesterday morning (Thursday 8th December), coverage of Christmas gift ideas continued, with DKB Toys & Distribution’s range of Uncanny Brands officially licensed waffle and toastie makers giving Christmas shoppers even more food for thought.

Posting on LinkedIn, Chris Lohmeyer, MD at DKB, said: “Certainly one of the best moments of 2023 for DKB Toys & Distribution: Uncanny Brands Waffle & Toastie makers appearing on This Morning. A really great partnership, and a really fantastic product that is great for Christmas.”

Click here to see the full guide of Christmas presents for children of all ages.


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