Wicked Uncle has released its Christmas campaign with a 30 second ad that brings an advent calendar to life.

Wicked Uncle, the home of unique children’s presents, has released its Christmas 2022 campaign with a 30 second ad that brings an advent calendar to life. The concept is designed to resonate with those looking for fun and unusual children’s presents not found on the high street. Each door represents Wicked Uncle’s diverse audiences from aunts and uncles, grandparents and godparents to friends and family.

The campaign will consist of paid advertising across YouTube, Gmail, the Display Network, Facebook, Instagram and Pinterest. It will be supported by promotional activity on the Wicked Uncle website, email and across the company’s social media channels.

“Inspired by retailers like John Lewis, who set the benchmark for Christmas advertising in our industry, we wanted to create our own ad which showcases Wicked Uncle’s top gifts,” said Mike O’Shea, Wicked Uncle founder and managing director. “As a specialist retailer, we always select products that are unusual, different and above all fun. Christmas trading is going well and there’s a brilliant energy across the office and warehouse.”

This is the first time the online retail specialist has created a lifestyle ad with a digital focus for the Christmas period, to showcase its top products. In 2021, Wicked Uncle advertised extensively on the London Underground.

View the Wicked Uncle Christmas 2022 ad below: