Wilton Bradley’s Xootz joins forces with the police

Published on: 20th June 2023

The company’s Xootz licensed Ride-Ons have entered into a collaboration with Devon & Cornwall Police to promote road safety.

Wilton Bradley has announced that, this summer, Xootz has partnered with Vision Zero South West to help teach the importance of road safety across Devon & Cornwall.

Vision Zero is a collaborative project across Devon, Cornwall and Somerset including Devon & Cornwall Police, the fire rescue services, the NHS and city councils committed to cutting the number of serious and fatal injuries on the road to zero.

Vision Zero attends multiple local events throughout the year, teaching kids and adults about road safety and how to stay safe while out and about. This year, they’ll be attending with some of the latest Xootz ride ons for kids to enjoy whilst learning. The company’s ‘seriously cool’ BMW X5 and electric motorbikes have been specially kitted out with a new police look for their summer touring.

Since 2014, Wilton Bradley’s Xootz brand has been encouraging kids to spend less time cooped up and to get out exploring with its multi-award-winning range of go-karts, electrified drift trikes and ride-ons. Xootz also offers a range of premium officially licensed vehicles, from BMW to McLaren.

The Xootz brand has been completely refreshed, with Wilton Bradley creating a real buzz around the ride-on electric wheeled toy range, working with the best factories to create officially licensed products that are exclusive to the company in the UK.

The range includes an officially licensed Land Rover; a miniature version of the Discovery 4 in a stylish, high-gloss white finish and featuring iconic Land Rover detailing such as the grille and fully functional uniquely shaped lights.

Reaching comfortable speeds of up to 3.7km/h, the ride has full four-wheel suspension which is perfect for absorbing bumps at home on the carpet or outside in the garden. With an average runtime of 1-2 hours, the stylish Land Rover ride-on will give little ones the experience of driving a luxury car.

Tom Ellyatt, Wilton Bradley Marketing manager, commented: “We’re very pleased to announce that this summer, Xootz has partnered with Vision Zero South West to help them with teaching the importance of road safety across Devon & Cornwall”.

To find out more about the range, contact 01626 835 400 or visit


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