World of Toys programme makes comeback in Hong Kong

Published on: 17th January 2024

The World of Toys programme from Spielwarenmesse reports on its presence at the recent Hong Kong Toys & Games Fair.

Juratoys’ World of Toys Stand

Spielwarenmesse eG is celebrating a successful return to Hong Kong. After a three-year break, the Nuremberg-based trade fair organiser and marketing services provider was present once more with its World of Toys Pavilion at the Hong Kong Toys & Games Fair. Between 8th -11th January, eight exhibitors from six countries took advantage of the joint stand and its all-round package.

The Asia-Pacific region is the second largest market for traditional toys and games and is experiencing rapid growth, and the Hong Kong fair is one of the region’s most important industry events. Being a part of the World of Toys Pavilion from Spielwarenmesse eG gave exhibitors the opportunity for an entry into this market, as they benefited from a full service package that included not only marketing services but also a ready-built stand and personal on-site support.

“We were able to meet up with many business partners, as well as getting to know some new ones,” commented Christophe Magnus, International Key Account manager at Smart Toys & Games. “Taking part in the World of Toys Pavilion was the right choice for us.”

The pavilion’s position, in the heavily frequented concourse area at the front of Hall 1 in the Hong Kong Convention and Exhibition Centre, received praise. “The joint stand from Spielwarenmesse eG has a fantastic position and provides simple and professional access to the fair for any company wishing to exhibit here,” stated Robert Mann, International Sales manager for Orchard Toys.

Adeline Pavie, Sales director at Juratoys, added: “Our attendance at this year’s fair meant we could meet partners who are located far away from our own base. It’s a terrific opportunity for a dynamic start to the year.”

Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG, concluded: “Through the World of Toys programme at the Hong Kong Toys & Games Fair, we offer the perfect launchpad for the Asia-Pacific market. We give companies a straightforward opportunity to make their first contacts there, or to build on existing business relationships, and look forward to continuing this work in the coming year.”


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