Sega has unveiled its second annual fan celebration with Fearless: Year of Shadow, highlighting its iconic characters Sonic and Shadow.
Sega
has announced its latest campaign, Fearless: Year of Shadow, to celebrate the fans of Sonic and Shadow. Last year, Sega launched the Fast Friends Forever programme, which highlighted the special bond that Sonic and friends Tails, Knuckles and Amy Rose share with their fans.
This year the focus shifts to brooding hedgehog, Shadow, who is set to star in the upcoming video game, Sonic X Shadow Generations, as well as the highly anticipated movie, Sonic the Hedgehog 3, later this year.
To kick off the campaign, Sega has created a launch trailer, featuring original music that celebrates Shadow and the fearlessness of its fans. To watch the trailer, click here.
Fearless: Year of Shadow continues throughout the year with a variety of action-packed activations, including:
- Motorcycle Tour – A custom-built Shadow-inspired motorcycle is set to appear at MotoGP and more. Shadow’s motorcycle will be on display in the MotoGP Fan Zone in the UK this August. For future dates and more locations, follow along on the Fearless website.
- Shadow X Sonic Generations – Shadow the Hedgehog is back in Sonic X Shadow Generations, an all-new collection featuring two unique experiences. Fans can play as Shadow the Hedgehog in a brand-new story campaign, and tackle 2D and 3D stages as classic and modern Sonic in a newly remastered version of Sonic Generations.
- Mobile Game Events – Play the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants, including Super Shadow, Vampire Shadow, Sir Lancelot and Dragon Hunter Lancelot.
- Lego – Shadow the Hedgehog fans can create the Lego Sonic the Hedgehog toy set.
- Sonic Speed Café – Sonic Speed Café, the official Sonic the Hedgehog themed restaurant, is serving up new locations, menu items, merch and more.
- IHop – Fans can enjoy Shadow’s Chaos Chocolate Pancakes at IHop until 5th May.
- Sonic Symphony World Tour – Sonic’s greatest moments are coming to the big screen with a rock band and live symphony orchestra. The world tour will now feature original Shadow scores, along with some of his coolest moments on screen.
