Smyths wins GOSH Children’s Charity award

The Flying Off the Shelf award was given to Smyths in recognition of the money raised by its Snot plush toy.

Sales of the toy, which starred in its own brand campaign last year, have raised £138,000 for Great Ormond Street Hospital.

Laura Kunkels, PR and promotions executive at Smyths Toys, commented: “We are so humbled to have won this award. It was an absolute pleasure working with the team at GOSH on our winter campaign Snot. We were overwhelmed with the public response to Snot, and delighted that all profits on the sale of the Snot plush and book went to Great Ormond Street Children’s Charity. These funds will go towards the great work the charity carries out all year round.”

Hanazuki: Full of Treasures premieres on Pop

The animation takes fans on an adventure full of colourful moods.

Hasbro’s Hanazuki: Full of Treasures comes to Pop, with season one premiering on the channel yesterday. The animated series invites audiences to discover a new far-off moon galaxy full of treasures, surprises and emotions, with a colourful cast of friends at the heart of it.

Hanazuki: Full of Treasures is inspired by character creations from Amsterdam based artists Niko Stumpo and Hanneke Metselaar, and brought to life by Hasbro through a rich and immersive storyline focused on the power of embracing how you’re feeling, no matter what your mood. Fans were introduced to the brand in the Hanazuki theatrical short that played before My Little Pony: The Movie, which was released in cinemas nationwide in October 2017.

Nina Scales, VP international distribution at Hasbro, commented: “Hanazuki is a strong, multidimensional and relatable heroine and we are excited to introduce her to Pop viewers across the UK. Hanazuki: Full of Treasures encourages audiences to embrace their ever-changing emotions and celebrate them in a uniquely empowering way. We know audiences will fall in love with Hanazuki and her magical and eccentric world.”

Season one of the series will feature x 27, 11-minute animated episode, airing weekdays at 10am and 4.30pm. From the 16th April it will move to its regular position of weekdays at 5pm and weekends at 10am, only on Pop. Fans can also engage with Hanazuki and her friends in the Hanazuki: Full of Treasures app.

Golden Bear expands its In the Night Garden toy range

The new range focuses on helping parents to establish a good bedtime routine with key items based around play, bath time and sleep.

Golden Bear’s In the Night Garden plush collection has been refreshed for 2018. Igglepiggle, Upsy Daisy and Makka Pakka are getting a new look that includes larger eyes, bolder colours and softer fabrics to provide extra comfort at bedtime.

The new range will be promoted via a playtime, bath time and bedtime-themed TVC in autumn/winter 2018, which will focus on the Press-and-Go Vehicles, Igglepiggle’s Lightshow Bath Time Boat and – hero product of the plush line – Sleepy-time Igglepiggle.

The fun and new Press-and-Go Vehicles encourage dexterity as young children press down the characters and watch as the vehicles race across the room. The toys are available in Igglepiggle and Upsy Daisy characters, both seated in bright and colourful vehicles.

Igglepiggle’s Lightshow Bath-time Boat is designed to brighten up any pre-schooler’s bath time whilst also aiding the wind down process before bedtime. The boat features a light up function, creating a colourful and soothing display in the water. Also comes complete with two floating shapes that fit into the boat’s shape sorter, and an Igglepiggle figure that can be split into two to create a watering can and pouring cup.

Completing the In the Night Garden bedtime routine is the Sleepy-time Igglepiggle, which has soothing lullabies and soft glowing cheeks to help reassure and relax little ones at bedtime. His red blanket adds extra comfort and his head sways in time to the music.

Christine Nicholls, vice chairman and director of product development at Golden Bear, commented. “In the Night Garden is an enormously popular brand which has become an integral part of the bedtime routine for little ones. We’re looking to build on this with our 2018 range, where our hope is to create an even stronger bond between In the Night Garden and families’ bedtime routines with products that help soothe and settle as well as help to develop good sleeping habits.”

Lego Friends partners with intu to launch UK tour

Lego has partnered with intu to launch the Lego Friends House of Heart Tour across its centres this Easter.

Lego Friends has brought together a real-life group of influential girls – YouTube stars, Tiana from Toys AndMe, Ruby Rube, SassyBelle, Rosie McClelland and Mia (Mia’s Life) – to form the Lego Friends Heart Squad.

At select locations across intu centres from Saturday 24th March – Saturday 12th May, customers will have the chance to see the YouTube stars make a special appearance, as they partner with Lego Friends to help put more heart in the world.

Roger Binks, customer experience director for intu, commented: “Our exciting partnership with Lego is yet another example of how we want to make all our customers smile and make them feel happier than when they first walked through the door. Lego is a household name all over the world with an amazing history and will appeal to customers of all ages; we can’t wait to see the tour in action.”

Lego Friends House of Heart Tour will take place between 09:30 – 18:30 at each location on the below dates:

Saturday 31st March – intu Merry Hill
Ruby Rube will be appearing between 09:30 – 13:30
Saturday 7th April – intu Derby
Mia’s Life will be appearing between 09:30 – 13:30
Saturday 21th April – intu Lakeside
Rosie McClelland will be appearing between 09:30 – 13:30
Saturday 14th April – intu Braehead
Saturday 28th April – intu Victoria Centre
Tiana will be appearing between 09:30 – 13:30
Saturday 5th May – Manchester Arndale
SassyBelle will be appearing between 09:30 – 13:30
Saturday 12th May – intu Milton Keynes

eOne announces consumer products launch for Peppa Pig in Japan

Peppa Pig Goes to London themed pop-up store opening in Tokyo from 28th March – 3rd April.

eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUs at an exclusive Peppa Pig Goes to London themed pop-up store this spring.

Running from 28th March–3rd April at Takashimaya, Shinjuku department store in Tokyo, the pop-up will draw on the property’s British heritage with décor and styling inspired by the Peppa Goes to London story book. Inside the store there will be over 100 product SKUs available from 23 licensing partners, spanning categories including toys, publishing, novelty, homewares, home entertainment and stationery.

To support the pop-up, Takashimaya will also host special Peppa Pig screenings between 28th March – 10th April. There will also be English language workshops for young visitors to enjoy, plus reading sessions of Peppa Pig books in Japanese.

An opening ceremony will be held on 28th March  to celebrate the start of the activity at Takashimaya and will be attended by the British Ambassador to Japan, Paul Madden CMG, along with the Japanese Peppa and George Pig voice actors.

Following this retail event, Peppa Pig merchandise will launch nationwide at Toys R Us stores in June.

eOne’s Ami Dieckman, SVP international licensing, Family & Brands, explains: “The response to Peppa Pig in Japan has mirrored the brand’s success throughout Asia and we’re seeing the demand for merchandise build rapidly. As the property’s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the Peppa Pig consumer products launch with a London themed retail event that will give families a unique opportunity to engage with the property, while also demonstrating the brand’s tremendous potential to licensees and retailers across the country.”

Fundamentally Children partners with Theodora Children’s Charity

The charity is on board to help promote the company’s new #Fun4All campaign: Breaking down the barriers to play.

Fundamentally Children has announced its partnership with the Theodora Children’s Charity for the new campaign – #Fun4All. The campaign aims to break down the barriers to play, making it accessible for all children.

Launching in April, #Fun4All will showcase a range of products which help to overcome these barriers through online articles, social media promotion and more, and Theodora Children’s Charity is on board to help extend the reach of the campaign and work toward the shared goal of breaking down the barriers to play.

The Theodora Children’s Charity believes that all children deserve laughter and it works to improve the wellbeing of children in hospitals, hospices and specialist care centres by providing performers called Giggle Doctors, who bring fun and laughter to sick and disabled children.

The Giggle Doctor programme improves children’s experience of hospital and reduces stress and anxiety. The 25 Giggle Doctors visit over 33,000 children a year at 25 hospitals, three hospices and two specialist care centres.

As part of the campaign, Fundamentally Children will be offering a monthly prize bundle to one lucky reader. This bundle will also be duplicated, so that each of the products also goes to the charity to help with their amazing work.

Amanda Gummer, MD and founder of Fundamentally Children, commented: “Our last campaign reached 100,000 consumers and #Fun4All is set to go even further as we team with this fabulous charity to break down the barriers to play together.”

Theodora Children’s Charity added: “We are really pleased to be partnering with Fundamentally Children on the #Fun4All campaign to raise awareness of the power of play and how important it is for children. Our Giggle Doctors ensure that play, and all the benefits that come from it, are accessible to all children regardless of how unwell they are.”

To get involved with the #Fun4All campaign, please get in touch with the charity to find out more about the packages available.

Canal Toys now taking orders for So Slime DIY

Canal Toy’s So Slime DIY range, including Rainbow, Cosmic, Creepy and Insect Lines, is now available to order.

Canal Toys is taking orders for So Slime DIY Rainbow, Cosmic, Creepy and Insect range. These colourful kits are ideal for retailers looking to drive sales of on-trend products. Safe, simple and fully certified, So Slime DIY lets kids make their own slime from the comfort of their home without mess or hazardous chemicals by just adding water.

The So Slime DIY Factory lets kids mix colours, add confetti, glitter and even a surprise collectible to their slime, with no mess – just add water. The factory comes with a range of supplies for hours of slime fun, and there are two different models to choose from – collectibles and creepy crawlies.

Kids can indulge in their passion for slime with the So Slime 3 Pack. Four designs are available – Cosmic, Rainbow, Creepy and Insect – each featuring colours, decorations and characters to make slime special. The So Slime DIY Shaker pocket money kit lets kids create slime, mess free, by mixing water, colourful slime powder, decoration and a cute or creepy surprise.

Paul Clark, head of Canal Toys UK, commented: “We’ve been overwhelmed with the positive response to our Neon So Slime DIY lines and now we’re taking pre-orders for the So Slime DIY Creepy Crawlies range. Parents are crying out for a safe, mess free slime toy and So Slime DIY delivers. The range has been designed in house with fantastic surprise gifts and superb packaging which makes these a great option for retailers.”

So Slime DIY Neon lines are available now, and the So Slime Creepy Crawlies range will be available in store from June.

Bob Wann releases statement on #SaveToysRUs

Bob, chairman of The Toy Association board of directors, has voiced his thoughts on Toys R Us. 

Bob Wann of PlayMonster, and chairman of The Toy Association board of directors, shares his perspective on the evolving retail landscape and its impact on the business of toys.

Bob commented: “It’s clear the retail landscape is undergoing seismic, disruptive change. Through all the confusion and uncertainty that everyone in our industry has been feeling in recent months – made far worse by recent news – the possibility that there might be an avenue to save some 200 Toys R Us stores in the US by combining those in a sale with the Canadian operations finds me and everyone at The Toy Association both hopeful and supportive. Even just the potential idea of a new entity or entities emerging to fill some portion of the gap holds great promise.

We believe in the #SaveToysRUs movement. Why? Because we believe storefront retail is an essential part of how consumers discover and buy toys. And I’m not disrespecting the growth and importance of e-commerce whatsoever in saying that. The in-store experience of discovery, being able to touch and feel a toy, perhaps even play with it, is simply magic. Specialty toy stores do a masterful job of this, and I submit all forms of retail are significant in a healthy ecosystem that sustains the business of toys.

Brick-and-mortar business in all its forms, from wonderful neighborhood toy stores with curated selections, to nimble mid-mass chains and the powerful scope of mass marketers, to a range of other retail outlets now selling toys, all matter and deserve our support. And, for me, that certainly includes Toys R Us.

It goes without saying, The Toy Association is committed to fully supporting our members and right now that means helping those who need us work through the ramifications of the recent bankruptcy and potential liquidation. The Association fully supports a fair and equitable payment plan for post-petition administrative trade vendor claims. Our members need to be paid.

So, count us in. We’re devoted to the people, the products, the new channels of distribution and the physical places that make the business of toys a wonderful place to be.”

VTech’s Julian Page to undertake charity skydive

Julian, his daughter Millie and her friend Ella are raising funds for Myton Hospice in Warwick. 

VTech national account manager Julian Page will be jumping from a plane at Hinton Airfield, Northants, on Sunday 1st July, along with his daughter Millie and her friend Ella. Supporters on the day are welcomed, and any donations made through JustGiving will be sent straight to The Myton Hospices. Gift Aid is automatically reclaimed for UK taxpayers, so donations are worth even more.

Julian commented: “I have seen many people combine a personal challenge with raising valuable money for a charity of their choice, and so the time has to ask people to support me, my daughter Millie and her friend Ella in our own charitable efforts. We are raising funds for a hospice that is not only close to our hearts, but also to those who’ve benefited from the support of Myton Hospice in Warwick.”

He continued: I believe you should challenge life while you can, whether, like me, you’ve hit a milestone age, or if you’re just entering adulthood like Millie and Ella, which is why we have decided to chuck ourselves out of a perfectly good plane to raise some money for Myton Hospice. The hospice has given and continues to give invaluable support to so many people including my mum, Millie’s grandma. Your support, whatever the donation, will mean so much to us, and thank you from all three of us in advance.”

Readers who wish to donate can do so here.

Netflix to double Oddbods content

The new episodes were rolled out this month around the world.

With the highly successful worldwide rollout of Emmy award nominated Oddbods’ long form show in 2017, Netflix has confirmed that it will be adding seven hours from the brightly coloured Oddbods.

Sashim Parmanand, CEO of One Animation, commented: “Oddbods has seen phenomenal growth over the past year, and we have a great pipeline of new episodes and new formats in the works to keep up with the demands of our ever Oddbods-hungry fans. Netflix has proven to be the perfect home and partner for the show, and we look forward to fans having access to some of the great new content we’ve been working on through the platform, wherever and whenever they want.”