Hasbro launches Monopoly Voice Banking

This latest version of the classic game features lights and sounds and comes with an interactive banking unit.

Hasbro has unveiled its latest version of the classic property trading game, Monopoly Voice Banking.

The game’s iconic Monopoly top hat is now voice-activated, while the personality of Mr. Monopoly handles all of the game’s transactions, keeping tabs on players’ money and properties so there’s no cash or cards to think about.

When players talk to Mr. Monopoly he responds; if someone presses the button on their token and says “Buy St. James Place”, Mr. Monopoly will track the transaction and keep the game moving. To win the Monopoly Voice Banking game, players travel around the board as they aim to become the person with the most money and highest property value.

The Game includes the Top Hat banking unit, game board, four tokens, 22 title deed cards, one Get Out of Jail Free Card, four reference cards, 16 houses, 16 hotels, two dice, and game guide. The game requires three AA batteries, and is available at most major retailers nationwide.

Gibsons MD shortlisted for 2019 Women Mean Business awards

Gibsons managing director, Kate Gibson, has been shortlisted for the employer of the year in the 2019 Women Mean Business awards.

According to the judges, they were impressed by the exceptional quality of applicants and the high standard of entries. Kate Gibson, alongside other shortlisted applicants, will now go forward to the next stage which is a 20-minute interview with the independent judges at Carshalton College on Wednesday, 17th July.

Kate has been shortlisted for the employer of the year award and for this category the judges are looking for the following attributes:

– A highly visible strategic approach towards employee investment, engagement and welfare, which supports women to achieve their full potential.
– A planned programme of employee engagement and two-way communication; and the opportunity for employees to have their say.
– A comprehensive training and development programme, including performance planning and management.
– Best practice in employee welfare, equal opportunities, flexible working arrangements, health, safety, security and well-being.
– Evidence to show the commercial benefits of the company’s ethos; including productivity, recruitment and employee retention.
– Strong leadership in taking initiatives forward.

The winners of all the categories, along with the overall businesswoman of the year, will be exclusively revealed at an awards ceremony in September this year.

Toy World welcomes new assistant editor Lisa Currie

Lisa has joined the team and will be working alongside editor Rachael Simpson-Jones.

A graduate of the University of Sheffield with a degree in English Literature, Lisa has honed her journalistic skills as a writer and deputy editor at the Tab Sheffield, a website covering youth and student culture. She has also produced an online blog following her adventures travelling in South East Asia and Australia.

Publisher John Baulch commented: “We are delighted to welcome Lisa to the team. Her writing skills, positive attitude and enthusiastic demeanour are sure to be huge assets to the company. We look forward to introducing her to the toy industry over the coming months.”

Many readers will be hearing from Lisa over the coming weeks as we work on our August issue (more information here) – to contact Lisa, email lisa@toyworldmag.co.uk.

Zuru launches new Rainbocorns series two

Series two follows after the global success of plush brand, Rainbocorns, last summer. 

Leading international toy and consumer products company Zuru reveals series two of the popular sequin surprise collectible, the ultimate surprise egg.

Launched on 21st June worldwide, the official Rainbocorn Hatching Day, the new line brings even more surprises and unboxing to an already globally renowned brand. The company recorded significant sales for series one, with unprecedented global reorders before launch.

Each new Rainbocorn comes in a bright teal reusable egg with 10 layers to hatch, including the surprise sequin heart accessory, one of over 50 collectible Boo-Boocorns, Rainbocorn Poop and more. There are 13 sweet-scented collectible characters from six animal themes, plus the addition of a rare chaser Rainbocorn in the form of a golden Flamingocorn.

To coincide with the launch of series two, Zuru has extended the brand offering with the introduction of Rainbocorns Sparkle Heart Surprise, a small soft and squeezy version of its larger plush counterpart. Aimed at girls aged 3-10, the Sparkle Heart range retains the magical surprise egg theme and includes a surprise heart reveal, Rainbocorn Poop, and collectible Boo-Boocorns that change colour when dipped in cold water.

Aneisha Vieira, Zuru senior brand manager, said: “Rainbocorns series one had an incredibly strong launch that we’re aiming to not only repeat, but exceed with series two. The plush category has a strong and established heritage and it’s phenomenal to have something fresh and dynamic, and to have made such an appetite for more Rainbocorns. Series one was cited as a must-have Christmas item across several territories, nominated for seven esteemed industry awards, and achieved completely staggering media impressions. We’re really excited to see what 2019 brings for the brand.”

 

KeyForge reaches 1 million registered decks worldwide

KeyForge, the ground-breaking Unique Deck Game by Fantasy Flight Games, and distributed by Asmodee, has hit a major milestone.

Asmodee has announced that KeyForge now has over 1m unique decks registered worldwide on the game’s Master Vault app.

Created by game designer Richard Garfield, KeyForge sees players duelling with pre-constructed decks, each of which is guaranteed to be a completely unique combination of cards that cannot be found anywhere else in the world. As well as an algorithmically generated deck name and card-back image, each deck comes with a QR code which can be used to register it on the Master Vault, to track players’ collections and record performance in Organised Play.

Following the release of KeyForge: Age of Ascension, the game’s second set which introduced over 200 new cards and paradigm-shifting new mechanics, the Master Vault has quickly swollen by over 250,000 registered decks. It passed the 1m mark less than three weeks after Age of Ascension hit stores.

Fantasy Flight Games has celebrated the milestone by awarding each user of the Master Vault 10 bonus Æmbershards, an in-app currency which players can earn by registering decks and competing in Organised Play, then exchange for prizes at KeyForge events.

KeyForge instantly became one of distributor Asmodee UK’s biggest-selling lines upon its release in November 2018, and the Age of Ascension set has started strongly in the same vein. What’s more, it’s understood that, though the 1m mark is a major milestone, the number of registered decks represents only a fraction of the total decks sold across the world.

Players can get started with KeyForge simply by purchasing one of the game’s unique Archon Decks (RRP £9.99), while the Two-Player Starter Set (RRP £23.99) – released as part of the Age of Ascension set – includes two unique decks and enough tokens for two players to explore the world of the Crucible together.

Get involved in the August issue of Toy World

Everything you need to know about the August issue of Toy World, and how you can get involved.

This issue will include comprehensive category features on STEM toys, plush and wooden toys, as well as a comprehensive Autumn Fair preview and Touching Base feature with exhibitors.

Regular features such as Talking Shop, Viewpoint and Allegedly will also be included.

The deadline for editorial will be the 1st July, and the deadline for adverts will be the 12th July.

For further information regarding editorial opportunities contact Rachael Simpson-Jones, editor, rachael@toyworldmag.co.uk, or Lisa Currie, editorial assistant, lisa@toyworldmag.co.uk.

To find out more about advertising opportunities, contact Mark Austin, sales director, mark@toyworldmag.co.uk.

Window display competitions create colourful character celebrations for Rainbow

The company has been promoting the anniversaries of two much-loved children’s book characters this summer.

Winner of the Hungry Caterpillar Competition – Celebrations of Stourbridge.

Rainbow Designs launched two separate competitions encouraging retailers to design window or interior displays for Eric Carle’s The Very Hungry Caterpillar, which celebrates its 50th Birthday this year, and David’s McKee’s patchwork elephant, Elmer, who is 30 years old.

Retailers from all over the UK dressed their windows and internal displays using POS materials from Rainbow along with any other materials and character products they chose to use.

Anthony Temple, managing director of Rainbow Designs, was overwhelmed by the evident love for the characters and the effort that retailers had gone to in taking part. He said: “There were some truly magnificent and colourful window displays lining the high street during the month of May. All the entries were highly creative and showed some well dressed displays, it was an extremely close run race on both competitions.”

Mark Standen, sales manager at Rainbow Designs, added: “We were delighted with how many of our retailers embraced this opportunity and joined in with the fun. It was a great way to celebrate the milestone birthdays of these much-loved characters, which have both really have stood the test of time.”

Winner of the Elmer Competition Giddy Goat Toys Manchester

The winners of The Very Hungry Caterpillar display were Celebrations of Stourbridge, which created a visual spectacular for all to see. Roger Eames, manager of the store, commented: “We are so excited to have won The Very Hungry Caterpillar window competition. We celebrated with a cocktail at the Savoy whilst in London.”

The Elmer display was won by Giddy Goat Toys in Manchester, with its colourful Elmer extravaganza. Owner of the store, Amanda Alexander, said: “We’re delighted to have won Rainbow Designs’ window competition to celebrate Elmer’s birthday. We love Rainbow Designs’ range of toys; they are great quality and the plush Elmer is really soft – it’s been a consistent best-seller in our shop since we opened in 2012. We love that the Elmer books celebrate diversity, friendship and fun.”

Rainbow Designs will reward both retailers with free stock for their time and effort in creating the winning displays.

The MadeForMums Toy Awards 2019 are open for entry

There will be awards in 32 categories, including Best Science/STEM Toy, Best Sustainable/Eco Toy and Best Collectible Toy.

UK toy review site MadeForMums has opened entries to the MadeForMums Toy Awards 2019.

The annual, consumer-facing awards celebrate the best toys for every age and stage from newborn to preteens, and are judged by child testers, child influencers and toy-industry experts. There will be awards in 32 categories this year, including Best Science/STEM Toy, Best Sustainable/Eco Toy and Best Collectible Toy. Winners will automatically be considered for one of the much coveted Editor’s Choice Awards, including a special award for Best Gender-Neutral Toy.

MadeForMums has built up a reputation for its honest online reviews, while its top-ranking toy review content drives over £380,000 of toy sales in the run-up to Christmas.

A MadeForMums Toy Award is recognised by parents and retailers as a sign of a toy’s outstanding quality and play potential. The Toy Awards are also rated by the national press, with the Daily Mail featuring detailed coverage of the winners for the past three years.

“MadeForMums is trusted by our users so they click through the links on our editorial content to buy the products we rate and recommend,” says Susie Boone, MadeForMums’ editorial director.

Toy manufacturers and PRs can enter their toys into the MadeForMums Toy Awards here. The winners will receive showcase editorial coverage, with a click-to- buy link on madeformums.com timed for publication at the peak of Christmas gift search traffic. Plus, social media promotion, a digital logo and automatic shortlisting for the Editor’s Choice Awards.

For more information, contact toyawards@madeformums.com or ring Helen on 020 7150 5197.

Warner Bros. launches Wizards Unite game

The new game is expected to send sales of Wizarding World merchandise and toys soaring even further. 

Warner Bros. Games and Niantic have officially launched the new Wizards Unite game in the UK and US under their Portkey Games label.

According to the game’s official website, Harry Potter: Wizards Unite combines content and characters fans know and love from both the original Harry Potter series and the Fantastic Beasts films in a unique Wizarding World experience. Players can prepare potions, brush up on spells and team up with witches and wizards from across the globe to solve the mystery of The Calamity, overcome the confounding chaotic magic that surrounds ‘Foundables’ –  magical artefacts, creatures, people, and even memories that have appeared in the Muggle world – and return them to their rightful place away from Muggle eyes.

Excitement for the game is already translating into increased sales for licencees of the Wizarding World property. Zappies, distributor of The Noble Collection Wizarding World merchandise and the Jakks Pacific Harry Potter ranges, has taken advantage of Warner Bros. social media campaign, reporting a doubling in the order book value (as of 19th June). Wow! Stuff’s Harry Potter Invisibility Cloak launched on the 19th of June in the UK, and recent NPD data shows that a Harry Potter toy is being sold every five minutes.

Nat Southworth, MD of Kids@Play, which offers a range of Harry Potter toys from plush to its famous animatronic Sorting Hat, commented: “If the Wizards Unite game does for Harry Potter what Pokémon Go did for toy sales, Harry Potter will be the No. 1 licence this year. If you look at the reaction to the trailer you get a sense of the existing fan base; there is a vast audience out there with an appetite for product crossing all ages.”

Fans can follow the game on Facebook here.

WWE announces new TV agreement with BT Sport

WWE’s weekly flagship programming will be available live in the UK and Ireland on BT Sport beginning January 2020.

WWE and BT Sport have announced a new multi-year exclusive pay TV agreement. BT Sport will air both Raw and SmackDown exclusively live every week, delivering edge-of-your-seat action and showcasing the world-class athleticism from global Superstars including Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston and Charlotte Flair. WWE and BT Sport will also partner across digital and social media platforms to create new content for fans that will increase reach for WWE and drive engagement across the UK and Ireland.

“We are incredibly excited by our new partnership with WWE,” said Andy Haworth, managing director Content and Strategy, BT Consumer. “It is the most successful sports entertainment brand in the world, with a rich, fun and colourful history, loved by fans across the UK and Ireland. This is a brilliant addition for our customers and we can’t wait to get going in January.”

“We are pleased to begin an exciting new chapter for WWE in the region as we join BT Sport’s innovative offering and impressive portfolio of premium sports content,” added Stefan Kastenmüller, WWE senior vice president & group general manager, EMEA.

WWE’s monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office. BT Sport will also carry same day primetime re-airs of Raw on Tuesdays and SmackDown on Saturdays, a two-hour version of Raw, one-hour version of Raw and one-hour version of SmackDown across its portfolio of channels.