Series two follows after the global success of plush brand, Rainbocorns, last summer.
Launched on 21st June worldwide, the official Rainbocorn Hatching Day, the new line brings even more surprises and unboxing to an already globally renowned brand. The company recorded significant sales for series one, with unprecedented global reorders before launch.
Each new Rainbocorn comes in a bright teal reusable egg with 10 layers to hatch, including the surprise sequin heart accessory, one of over 50 collectible Boo-Boocorns, Rainbocorn Poop and more. There are 13 sweet-scented collectible characters from six animal themes, plus the addition of a rare chaser Rainbocorn in the form of a golden Flamingocorn.
To coincide with the launch of series two, Zuru has extended the brand offering with the introduction of Rainbocorns Sparkle Heart Surprise, a small soft and squeezy version of its larger plush counterpart. Aimed at girls aged 3-10, the Sparkle Heart range retains the magical surprise egg theme and includes a surprise heart reveal, Rainbocorn Poop, and collectible Boo-Boocorns that change colour when dipped in cold water.
Aneisha Vieira, Zuru senior brand manager, said: “Rainbocorns series one had an incredibly strong launch that we’re aiming to not only repeat, but exceed with series two. The plush category has a strong and established heritage and it’s phenomenal to have something fresh and dynamic, and to have made such an appetite for more Rainbocorns. Series one was cited as a must-have Christmas item across several territories, nominated for seven esteemed industry awards, and achieved completely staggering media impressions. We’re really excited to see what 2019 brings for the brand.”