NEWS

New Rebuild the World installation showcases Lego creativity

Published on: 7th October 2020

Lockdown Lego creations from across the world have been transformed into a 13ft globe.

Rebuild the WorldThe Lego Group has unveiled a new installation in the form of a 13ft globe which showcases lockdown builds from families all over the world.

The globe, which is on display at Lego House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 Lego bricks and elements. With creations sent in from all over the world, Lego says the globe ‘acts as a joyful symbol of hope and positivity’. Children’s creations are displayed in five categories – nature, vehicles, fantasy creatures, objects and places.

Families worldwide can still contribute their own Lego creations to appear on a digital version of the globe by submitting them at lego.com/rebuild-the-world. People can also explore the stories behind some of the builds on the website, including amusing insights into kids’ creative process.

The installation comes as new research from the Lego Group shows that children want more family playtime, and that parents saw play as providing a vital role in keeping the whole family entertained during the Covid-19 pandemic. The study also indicates that 94% of parents globally believe that play helps develop creative skills, with resilience viewed as one of the most important skills for kids to learn for their future success.

Rebuild the World“The Lego System in Play has long been the ultimate platform for playful expression, unlocking kids’ endless creativity and inspiring a constant cycle of building, unbuilding and rebuilding,” said Julia Goldin, chief marketing officer, EVP, the Lego Group. “We are delighted about the positive impact Lego play had on kids’ creativity and families’ wellbeing this year, and we hope the world is as inspired by their lockdown creations as we are.”

Libor Udržal, a Lego Model Specialist who was involved with the creation of the installation, added: “This project really emphasised the magic of Lego play for me. It has been inspiring to recreate children’s creations and hear the diverse thought processes and influences behind each piece we’ve re-built. I’ve been a model builder for 20 years now and yet they’ve taught me new methods of building; their creativity knows no end.”

The installation will be showcased at Lego House from 6th October to 6th November.

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