NEWS

Tomy and Universal partner on Sing 2 toy line

Published on: 21st October 2020

The product line will comprise innovative toys including collectible figures, feature plush and a role-play game. 

Tomy International has announced a collaboration with Illumination and Universal Brand Development to introduce a line of toys based on characters from Illumination’s upcoming animated motion picture, Sing 2, currently set for release on 22nd December 2021.

The product line will comprise innovative toys including collectible figures, feature plush and a role-play game.

“Audiences everywhere have already fallen in love with the relatable characters of Sing, and we’re looking forward to bringing them to life and into playrooms,” said Tomy’s Morgan Weyl, director of global toys. “The Sing films are about overcoming obstacles and pursuing dreams, so we’ve created a musically-infused toy line that will help inspire the next generation to shoot for the stars – no matter what challenges they may face along the way.”

“Our filmmaking partners at Illumination continue to deliver dynamic characters and storylines that bring joy and smiles to audiences across the globe, and we’re excited for the worldwide debut of Sing 2,” said Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development. “We look forward to collaborating with Tomy on an all-new toy line that will bring the franchise’s signature comedy and hit music into the hearts and homes of fans worldwide.”

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