NEWS

Stephens & George: printed catalogue like putting shop window into customers’ hands

Published on: 27th October 2020

Stephens & George is an award-winning, high quality printing company based in Wales, poised to help toy companies with their printing needs.

Stephens & George

The fourth generation family company (and printer of Toy World Magazine) specialises in sheet-fed lithographic printing of brochures and catalogues, offering superior quality printing and finishing to all its clients.

Independent research has found that consumers of all ages believe print content is more trustworthy than digital, says the company; 28% of people surveyed by Two Sides, an organisation it supports, admit to experiencing ‘digital overload’, while 69% say print is the most enjoyable way to read books, 61% prefer magazines in print, and 54% still prefer to read news in print. As human brains process physical and digital media differently, people spend more time with physical advertisements, have a stronger emotional response to them, and remember them better. This means that print media leaves a longer-lasting impact than digital.

At Stephens & George, the belief is very much that mailing a printed catalogue is like putting a shop window directly into customers’ hands. As markets get more competitive, quality catalogues – filled with engaging content – offer all types of retailer a great platform from which to gain a competitive edge. This is where Stephens & George comes in. Through its knowledge of, and continued re-investment in, the latest print technology, the company produces print media to the highest standards, every time.

Stephens & George is fully stocked with soya-based inks, FSC and PEFC accredited paper and paper mailing wrap options, for companies wanting to minimise their impact on the environment. The company feels strongly that its commitment to sustainability and eco-friendly materials makes it an attractive alternative to digital mediums; paper is one of the most recycled products in the world, and for every tree cut down for the paper industry (FSC and PEFC regulated), at least five new trees are planted. These trees absorb even more CO2, helping to mitigate climate change. In fact, between 2005-2015 European forests grew by 44,000 square kilometres – an area equivalent to 1,500 football pitches every day.

Readers are invited to get in touch with Stephens & George to see how it can help with their catalogue and brochure requirements. Call 01685 388888, email sales@stephensandgeorge.co.uk or visit the website.

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