The VTech & LeapFrog Toys Recycling Programme is open to any individual, school, office, or community organisation interested.

VTech and LeapFrog have announced the launch of a free, national recycling programme for select electronic learning devices and electronic toys, in partnership with international recycling leader TerraCycle in the US.

“We are excited to launch this new recycling programme,” said Andy Keimach, president, VTech Electronics North America. “By partnering with TerraCycle, we are making it easier for parents to recycle electronic toys while making inroads to our ongoing sustainability goals for VTech and LeapFrog.”

The newly announced recycling programme allows fans to easily send in select VTech and LeapFrog electronic learning devices and electronic toys to be properly disposed and recycled. For every shipment sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organisation of their choice.

To participate in the programme, there are three simple steps:

• Sign up on the TerraCycle programme page.
• On the VTech and LeapFrog page, click to submit product. At that point a prepaid shipping label will populate.
• Fill any shipping box with VTech and LeapFrog electronic learning devices and electronic toys, affix the shipping label and ship the box to TerraCycle to be recycled.

Once collected, the electronic learning devices and electronic toys will be cleaned, melted into hard plastic and remoulded to make new products from the recycled materials, such as playgrounds, picnic tables and park benches.

“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and we’ve proven that solutions do exist for items that may seem difficult to recycle – even e-waste,” said Tom Szaky, TerraCycle founder and CEO. “VTech and LeapFrog not only share our commitment but have taken it to the next level through recycling initiatives like the VTech & LeapFrog Toys Recycling Programme. Together we are partnering to reduce the impact of this type of waste on the environment, help pave the way for a greener future and protect the planet for the next generation.”

The VTech & LeapFrog Toys Recycling Programme is open to any individual, school, office, or community organisation interested. For more information on this initiative and TerraCycle’s other recycling programmes, visit www.terracycle.com.