NEWS

Moose Toys launches Kindi Kids Minis in the US

Published on: 17th December 2020

Beginning in December, Kindi Kids Minis and their accessories will be available online and at retail locations across the US.

Kindi Kids Minis

Moose Toys has conjured up the next big idea for Kindi Kids; introducing Kindi Kids Minis, a brand-new scale offering a whole new way to play in the Kindi Kids world.

Kindi Kids Minis are four inch dolls with Kindi features iconic to the brand; a colourful bobblehead, glittery eyes and poseable bodies, just like the original dolls. These 10 palm-sized Kindi Kids include familiar favourites Donatina and Mystabella, as well as newcomer Berri D’ Lish, plus other new friends. The Kindi Kids minis are small enough for kids to take anywhere or enjoy at home. They can move around on their wheeled Mini Vehicles or on the rabbit-eared Bobble Bus.

The innovation, creative designs and robust marketing has made Kindi Kids a must-have pre-school doll. Kindi Kids debuted on shelves in autumn 2019 and was recognised by the NPD Group as the No.1 new doll property launched over its first three months in the US market. This year, Kindi Kids Snack Time Friends holds the top spot in the Large Doll category. Most recently the brand celebrated back-to-back nominations for the prestigious Toy of the Year (TOTY) Awards for 2019 and 2020.

Senior vice president, head of US marketing & strategy at Moose Toys, Alex Ries, commented: “Kindi Kids has quickly become a beloved pre-school brand, and we are delighted to introduce our fans to the adorable new world of Kindi Kids Minis. These pint-size minis are rich with the fun, quirky details kids love and expect from Kindi Kids, and we are certain that this engaging world will encourage hours of imaginative play.”

Beginning in December, Kindi Kids Minis and accessories will be available online and at retail locations across the US. Kindi Kids Minis will be sold for $4.99 as a single pack); Kindi Kids Mini Vehicles assortment of vehicles will be sold for $9.99; and the Kindi Kids Bobble Bus retails at $19.99.

The range will be coming to the UK in the early part of 2021.

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