Pikmi DoughMis is the newest doughnut-themed plush from Moose Toys’ Pikmi Pops line.

The fun-filled event, held on Saturday, welcomed families, foodies and kids of all ages for an afternoon of doughnut-themed activities, including a larger-than-life doughnut wall adorned with more than 300 plush doughnuts.

The event was hosted by actress, cookbook author and kids’ fashion designer Haylie Duff. She commented: “My daughter Ryan can’t stop talking about Pikmi DoughMis from Moose Toys. All she wants to do is smell the sweet DoughMis and find the fun surprises inside. Now she’s on a mission to collect all 40 DoughMis with her friends.”

Top toy YouTubers, CookieSwirlC, the Gem Sisters, Two Sisters Toy Style and Tic Tac Toy also attended the launch event, hosting meet & greets with hundreds of fans.

“We love our new Pikmi Pops DoughMi line, and it was so fun to see how much joy the toy brought to kids today,” said Alex Ries, senior vice president, head of US marketing & strategy, Moose Toys. “It’s clear from watching our top influencer friends and the fans that we have succeeded at creating a unique unboxing experience and a really special toy.”

The range is distributed in the UK by Flair.