The Norfolk-based toy and crafts manufacturer has appointed Meryl Smith and Neil Clark as directors.

Earlier this year, Sequin Art bid a fond farewell to director Stephen Ducker, who retired after an impressive 43 years within the company. Meryl, previously in-house solicitor and new product development manager, and Neil, previously general manager, have now been appointed as directors to lead the team and drive growth.

Sequin Art is a family run business in its second generation. Founded in 1962 by Stuart Marcus, it has developed into an accomplished business that exports its products worldwide. The company produces almost 1m units in its purpose-built facility in Swaffham every year, and is a market leader in crafts.

Commenting on her appointment, Meryl said: “This is an exciting time for Sequin Art. We have recently launched our new website and are now partnering with Toy Like Me, an arts and play based not-for-profit celebrating disability representation in toys.”

The appointments mark a new chapter for the Sequin Art business, which is expanding its strong product portfolio with two new ranges aimed at a younger target market.

Neil commented: “We are excited to enter a new era by introducing Sequin Art Smoogles and our first Pinless Sequin Art. Both ranges are perfect for nurturing creative minds and are aimed at children from six and four years old respectively.”