The campaign for the popular Horse Club brand begins this month. 

Schleich UK has unveiled plans for its first ever mainstream TV campaign for the rapidly-growing Horse Club brand. The heavyweight campaign begins this month and features traditional TV advertising, VOD and digital coverage, including YouTube pre-roll.

The 30” Horse Club TVC will introduce and communicate the Horse Club story and coverage will continue throughout the year into December airing across the UK & Ireland. The channel list includes CITV, Disney Channel, Milkshake, Nick, Pop and Cartoon Network, with the key target audience being girls aged between 5-12.

The stars of the campaign are the four Horse Club riders and their horses, in an equine world that centres on the best-selling Large House & Stable and the brand new Rider Café, plus other key play sets such as the Mobile Vet van and Pick Up with Horse Box.

Paul Dearlove, marketing manager at Schleich UK, commented: “This is without doubt our largest marketing campaign ever, and demonstrates a major commitment to supporting the meteoric rise of the Horse Club brand and our retail partners. The significant investment in TV and digital is just part of a multi-media strategy that will include the microsite horseclub.com and the recent launch of the new Horse Club app. This with other landmark occasions and events for the brand makes it a very exciting time to be part of the Horse Club.”