Each promotional pack includes one voucher that entitles one child a free entry to any one of Sea Life’s 13 attractions.

Crayola has teamed up with Merlin Entertainments to give kids ‘colourful’ days out with free tickets to Sea Life attractions across the UK and Ireland. Worth up to £22 per ticket, the new on-pack promotion across Crayola crayons, pencils, Twistables, SuperTips and PipSqueaks is available now.

Each promotional pack includes a voucher that entitles one child a free entry to any of Sea Life’s 13 attractions with the purchase of one full priced adult ticket. The partnership will be supported by new pack designs, a heavyweight marketing campaign that includes digital advertising, and social media activations featuring animations and influencer activities.

The promotion is aimed to increase back to school purchases of Crayola’s core range; promotional packs are available to purchase in all major retailers, online and in toy shops now.

Crayola’s European senior brand manager, Iro Theodoritsi, said: “Crayola’s mission to spark kids’ creative spirits fits perfectly with the colourful experience they can enjoy at Sea Life. We’re excited to offer them instant free tickets to any Sea Life attraction and hope they have a ‘whale of a time’.”