Fair marks the manufacturer’s first introduction of its battery-powered ride-on vehicles to the European market. 

Rollplay, the manufacturer of electric ride-on vehicles for children, comes to Europe under its own brand. This move also sees Rollplay bolstering its UK team with the hiring of Kingsley Li as national accounts manager. Kingsley has held similar roles at Schleich and Epoch, and brings with him a wealth of contacts and experience. He will be available for meetings at the show.

For more than 20 years, the company has been combining quality and technical knowhow with realistic designs and a fun driving experience. Now, European car enthusiasts of all ages can look forward to enjoying Rollplay’s innovations – which so far have been distributed as OEM products only – for themselves. Between their product lines, Toddler & Preschool, Battery-Powered Vehicles and High Performance, Rollplay offers products for children from the age of two through to the age of 14 years. Trade visitors to the Press Preview and International Toy Fair (Hall 8, booth C19) in Nuremberg can view the the new Monster Truck and Turnado.

The Monster Truck from Rollplay’s line of battery-powered ride-ons will appeal to pre-school-aged off-road fans with its design and all-terrain suitability. The oversized, high-tread pneumatic tires provide super-soft suspension, and, depending on terrain, the 24V battery lasts for up to 60 minutes of driving.

The Turnado is an innovative drifter ride-on for kids aged eight and above, which allows for 360-degree horizontal spin. The 24V battery brings the Turnado up to a top speed of 12 mph, ensuring maximal driving and drifting fun.

The Turnado (RRP: 380 €) is available now from well-assorted specialist and mass retailers as well as online; the Monster Truck will be released in September 2018 (RRP: 430 €).