ITV Studios Global Entertainment has announced its appointment by The Illuminated Film Company as licensing agent representing the new property.

With a colourful range of comedy characters, such as Gareth the starfish sidekick, sarcastic and two-faced Gran, cheerful cheapskate Dad, and a mangy one-eyed flea-ridden dog called Fuzzypeg, it’s a new story for boys and girls aged 4-9. It’s never long before the world starts to misbehave around Dave Spud, an archetypal underdog and fighter against the odds. Dave is truly a magnet for disaster, and he must use every one of his average abilities if he is to triumph during his adventures and restore normality in time for tea.

Trudi Hayward, SVP global head of merchandise at ITVS GE, commented: “The Rubbish World of Dave Spud has fantastic potential in the market and we are thrilled to have been chosen to represent this original and hilarious property. We will be focusing particularly on publishing from illustrated graphic fiction to non-fiction activity books and annuals. Dave’s surreal world lends itself perfectly to publishing and it is the ideal property to target early readers. We are excited to discuss opportunities with potential publishing partners in Bologna and at the London Book Fair.”

Coming to CITV in autumn/winter 2019, this comedy – created by Ed Foster (Little Princess) and produced by Iain Harvey (The Snowman, Father Christmas, Little Princess) – will consist of 26 11-minute episodes in the first run. The show features a star-studded voice cast including Jane Horrocks, Philip Glenister, Gina Yashere, and Johnny Vegas as Dave Spud. Brit Awards-winning electronic music duo Basement Jaxx (Felix Burton and Simon Ratcliffe) will be providing the music and soundtrack to the series. The show has also already been pre-sold to Sweden and Australia with more countries to be announced.