Fisher-Price has announced that it has been honoured with a Tommy’s Award and three Tesco Baby Club Awards.

Fisher-Price was announced as Best Baby Toy Brand at the 2018 Tommy’s Awards Ceremony for the fourth consecutive year. The Tommy’s charity provides funding into research about the causes of miscarriage, stillbirth and premature birth, while also providing support for parents-to-be. The awards recognise heroes from families who’ve been touched by pregnancy complications, or the loss of a baby, and companies that make the lives of parents and parents-to-be across the UK that little bit easier.

Fisher-Price was also awarded Best Infant Toy Brand as part of the Tesco Baby Club Awards, voted for by over 350,000 parents. The brand also claimed the Highly Commended badge for Best Newborn Toy and Best Toddler Toy. The awards not only recognise parents as everyday heroes to their children, but also the hero products that they rely on to support their parenting journey.

Emma Ashton, UK marketing manager for Fisher-Price, commented: “We are thrilled to have received these fantastic awards and are very proud to be acknowledged for making parents lives easier. We would like to thank everyone that voted for us, and we will continue to strive to help make a difference to parents.”