The company has reassured its customer base that supply of the Battat, Lori and Terra brands will remain its responsibility.

Amy Wildman, sales manager at Halilit, commented: “We are aware that there have been some distribution changes to some of the Battat portfolio. With the Battat brand being such a staple for many of our customers we wanted to take this opportunity to reaffirm our dedication to continuous supply of this popular range. We were thrilled with the reaction that the new colour refresh received at Toy Fair this year, and are looking forward to showcasing these updated products along with some exciting new lines at the upcoming AIS and Toymaster shows.”

Should any retailers wish to seek further clarification they are advised to get in touch with the Halilit office on 01254 872454.