Carl Raven will replace Jonathan Busher who is leaving Vivid to build his own consulting business.

Carl comes with a wealth of international toy industry experience from Hasbro, Tomy, as sales director EMEA for Summer Infant and, most recently, as head of international sales at K’Nex.

Tony Hicks, CEO of Vivid Toy Group, is delighted to welcome Carl to the Vivid leadership team, and commented: “Carl brings experience and passion into our expanding Vivid team and we are very much look forward to welcoming him to the company. At the same time I want to thank Jonathan Busher for his unrelenting passion for the Vivid business and his incredible commitment to the company. He has been a fantastic ambassador for Vivid across the world for these many years and we wish him all the best going forward.”

Carl can be contacted via the main Vivid number: 01483 449 944.