The app lets users choose from over 40 templates, or create their own, on which they can make virtual bead designs.

The final Aquabead creations are animated and can be shared via Twitter and Facebook, or printed out for use with the Aquabeads craft sets.

Although aimed at existing fans, it’s hoped that the app will recruit new fans by introducing the play potential and value of the Aquabeads brand. The app has been designed to improve fine motor skills while encouraging creativity in a fast-paced digital world. It can be downloaded for free from the App Store (iOS devices).

Yuki Otsuka, marketing manager at Aquabeads, commented: “We’re really excited to expand to a digital platform by launching the first ever Aquabeads app. Aquabeads has always played an important role in enhancing developmental and creative play and we’re delighted to take it to the next step as awareness of the brand continues to grow.”