New board game based on cult-classic gameshow is latest addition to strong licensing programme for the brand.

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, and has since returned as the channel’s No.1 entertainment show, with viewing figures peaking at 4.3m. Two full series have broadcast this year – one featuring celebrities – with a Stand Up to Cancer special and a Christmas celebrity special also set to hit the screen. The show attracts a 16-34 audience more than 80% higher than the slot average and, for under 16s, over 100% higher.

The new board game taps into all the fun of the TV show, with players faced by a labyrinth of puzzles and challenges. Just like in the series, they collect crystals to build the time needed to scramble for gold tokens in the game’s furious Crystal Dome finale. Rascals has also developed a free mobile app to accompany the game, which features authentic music and sound effects from the show and can be used as a timer during challenges.

This is the latest addition to a strong licensing programme for the brand. Other partners include Imagine8 for FSDUs featuring a range of Crystal Maze-branded products, an official quiz book from Headline Publishing and apparel, nightwear and underwear from Poetic Brands. Recent ads for PayPal and Specsavers have both featured the brand, whilst the Co-op has been using the theme song.