2018 is set to be a stellar year for Worlds Apart after the company showed a +25% trading result in the first half of the year.

The growth, which can be attributed to strong UK performance in Worlds Apart’s outdoor category following a hot and sunny start to the summer, along with a marked increase in its international exports business, has put Worlds Apart in good stead for what is set to be an equally successful second half.

Just a few months into the autumn/winter season, Worlds Apart’s trading is already looking strong, with its new Scruff-a-Luvs brand seeing worldwide sell-out success in just a few months. The ‘rescue to reveal’ plush range rooted in nurture has received high praise around the globe, receiving top toy awards, extensive press coverage and boasting millions of views on YouTube.

The unprecedented demand for Scruff-a-Luvs means that deliveries are likely to be on allocation for November and December.

Neil Shinner, Worlds Apart CEO, commented: “We are thrilled with our first half trading result and the success we are having across our ranges – particularly Scruff-a-Luvs. The success of Scruff-a-Luvs, along with the continued development of our core business in both the UK and international shows that the innovation and creativity we pride ourselves on continues to cut through. We’re excited for what we expect to be a strong Q4, and looking forward to what will be an even more exciting year in 2019.”