Moose Toys is expanding its European network and growth in innovative product portfolios with the acquisition of the talented design led UK business, Worlds Apart.

Worlds Apart is a leading UK toy company and creator of children’s lifestyle products, well known for its Scruff-a-Luv, Ready Beds and Kid Active brands.

The CEO of Moose Toys, Paul Solomon, commented: “There is a strong values alignment between both companies and synergies in how we design and create. We were impressed with their commitment to developing high quality products that kids love. With the initial success of Scruff-a-Luv’s globally, it is a great opportunity to expand their reach and further develop this much loved brand, while also increasing our presence in the UK.”

He added: “We are excited about the opportunity to work with fantastic, creative people who are passionate about bringing the Wow to all that they do, so we can deliver more magic Moose moments to children in the UK.”

Neil Shinner, CEO and partner of Worlds Apart, commented: “We welcome the opportunity to work with such an accomplished and successful global team. We truly believe that joining with Moose will help realise all the fantastic new product opportunities that are being created, and also release the full potential of our talented team.”

The acquisition of Worlds Apart will come into effect on 16th November 2018 and will include all assets and brands; no roles will be made redundant as a result of this initiative.