A host of celebrity parents have helped debut Mattel’s brand new interactive toy.

Singer and TV Personality Peter Andre, singer Una Healy, CBB Winner Ryan Thomas, I’m a Celeb Star Becky Vardy and CBB and The Apprentice star Luisa Zissman have been debuting Mattel’s hot new toy Lil’ Gleemerz exclusively before Christmas.

With rainbow coloured light-up fluffy tails that respond to touch and sound, the interactive Lil’ Gleemerz feature over 100 reactions for children to discover, and three ways to play. In hangout mode, kids can pet and pinch the Lil’ Gleemerz for purrs, growls, jokes, funny phrases and more. In light party mode, clapping or playing music will cause the Lil’ Gleemerz to flash their eyes and tails to the beat for a dazzling light show. In game mode, kids can play three different games (Catch the Kiss, Tail Tennis, and Stop the Spot), with travelling lights in the Lil’ Gleemerz glowing tails adding to the fun.

Lil’ Gleemerz are available in a variety of bright colours, with four to collect. Cheat Codes will be dropped throughout the year so kids can unlock even more reactions.

In addition to the celebrity endorsement, marketing support will include an extensive TV campaign launching on Boxing Day, plus kid influencer content and digital activations that will follow in the new year.