Kate has been appointed as executive vice president of brand management and content marketing.
Kate joins Boat Rocker during a period of rapid growth for the Canadian media company which creates, produces and distributes premium content and brands for all platforms, and follows the recent restructuring of the Rights and Studios business which saw Jon Rutherford’s promotion to MD of BR Studios.
Kate, based at Boat Rocker’s New York office, joins from Mattel, where she most recently served as vice president & general manager for Thomas & Friends, and oversaw the brand globally across all aspects of brand & marketing strategy, franchise management, creative execution and product development. Prior to that, she led global brand franchise and marketing for properties such as Bob the Builder, Fireman Sam and Barney.
As EVP, Kate will strategically lead the charge for all of Boat Rocker’s brand, licensing and content marketing initiatives across scripted, factual and kids & family genres. Directing and supporting Boat Rocker’s talented team of brand marketing professionals, Kate will drive a high level of communication across the regions to ensure a common global voice, while managing a broad portfolio and ensuring that local, regional and global priorities are met. Kate will report directly to Jon Rutherford.
Jon Rutherford, MD Boat Rocker Studios, commented: “We are delighted to welcome Kate to this key role within our team at this exciting time of global expansion for Boat Rocker. Kate has an outstanding track record in not only children’s and family, but branded entertainment across all genres, and her skills and wealth of experience will be integral to our continued international growth and development.”
Kate Schlomann commented: “Boat Rocker has a tremendous, broad premium portfolio with a truly global appeal. I am excited to be joining at a time of such dynamic growth and am looking forward to help Boat Rocker Studios build on its recent successes, developing further content, branding, and licensing opportunites.”
