Adorbs, a new dress-up range, is already proving a hit with kids and parents alike. 

Tomy’s latest range was awarded Best Dress-Up by Parents Magazine at this year’s New York Toy Fair.

The company stated: “Adorbs is a range of adorable fairy and princess dresses that are easy to wear, adorable, affordable and simple to merchandise in store.”

Launching in July 2019, Adorbs offers a choice of six different dress styles suitable for girls aged 3+. The unique tulip back dress allows for ease in putting on and taking off.

Priced at £7.99 each, Adorbs encourages repeat purchases for children to build on their dress-up collection. Each dress will come packaged in a glitter capsule that can be used to store the dress after purchase minimising the “dress-up mess”.