Featuring top footballing talent from the Premier league, the collection is on sale from December 12th.
Panini is gearing up for the launch of its first ever Premier League Football 2020 Sticker Collection. The collection is due to hit shelves on 12th December with a heavyweight marketing campaign behind it. Football 2020 will feature the top footballing talent from one of the most competitive and spectacular football leagues in the world. Collectors will be able to get their hands on the league’s top names and rising stars in a collection which boasts 636 stickers and plenty to look out for. The album this year is double the size, with double the stickers and double the number of stats and facts.
Product SKUs include starter packs, packets, multipacks and tins. Football 2020 will be backed by a multi-faceted marketing campaign including heavy investment in both mainstream TV, VOD and digital activations, including influencer activity. There will be a nationwide sampling campaign across schools throughout the UK, grassroots clubs and the Premier League clubs. There will also be cover-mounting on key children’s and football publications as well as a national newspaper campaign.
Panini’s Football 2020 Premier League Sticker collection offers a significant incremental RSV opportunity for retailers, and is viewed by the company as a must-stock collection. For more information, or to receive a complementary POS pack, please contact Rebecca Smith rsmith@panini.co.uk.
