The money raised from sales of Smyths’ Oscar toy will go to Great Ormond Street Hospital Children’s Charity. 

Smyths Toys’ lovable new plush toy, Oscar, was created to raise money for charity – and 100% of the profits from all sales in the UK have been donated to Great Ormond Street Hospital Children’s Charity to support the vital work of GOSH and make a real difference to seriously ill children who are treated at Great Ormond Street Hospital.

Amit Aggarwal, director of corporate partnerships at Great Ormond Street Hospital Children’s Charity, said: “We are absolutely thrilled to have Smyths Toys’ support this Christmas. This donation will make a real difference to seriously ill children from across the UK being treated at Great Ormond Street Hospital. We are extremely grateful to Smyths Toys and its customers for their generosity. If you’re still looking for that last-minute Christmas gift, don’t forget that every Oscar will help raise more money to support more patients and families.”

Sinead Byrne, joint head of marketing at Smyths Toys added: “We are delighted to support GOSH for our third year, and continue to admire the hard work of the staff and the great work they do.”

Oscar first appeared on screens in 2016, where he began his journey through the toy store. Oscar’s imagination made the toy store his theatre for 2019, with the new Smyths advert featuring a raft of iconic performers, from Barbie to Buzz and Woody. In the ad, Oscar and the toys present a new version of the song If I Were a Toy, showing us the magic of the toy store through the eyes of a child.