Moose Toys paves the way in innovative toy design with its new collectible toy launching at London Toy Fair. 

First-time London Toy Fair exhibitor, Moose Toys, plans to launch a new range of collectible toys inspired by the online social language of gifs at Toy Fair.

Oh! My Gif brings the world of digital gifs to life through a range of collectible characters, packed full of funny, surprise movements. The characters, known as GifBits, physically replicate the looping movement of, and are inspired by, some of the most popular gifs on the web.

Creating a sense of excitement, the GifBit will be revealed once opened from its packaging. The packaging then converts into a photographic backdrop, becoming an extension of the play pattern. Each Oh! My Gif  pack contains an augmented reality card which kids can scan using the exclusive Oh! My Gif mobile app, unlocking a digital version of their GifBit. Along with the physical versions, these can then be collected and shared with friends and family.

With over 50 characters in both physical and digital form, Oh! My Gif is designed to be an instinctively collectible range for kids.

“Moose is super excited to get this toy into the market and into the hands of kids,” says Ronnie Frankowski, chief marketing officer at Moose Toys. “We are incredibly proud of the team behind this brand and how they continue to disrupt, innovate and push creative boundaries in the collectibles aisle.”

As well as major investment in a complete 360-degree marketing campaign, Moose has created a unique, theatrical FSDU for retailers. It features a ‘try me’ function for customers to experience the looping movements first-hand, whilst offering a free AR scan on the front of the unit to unlock an exclusive character to download. Oh! My Gif  will be unveiled for the first time at London Toy Fair this week, on Moose stand 210.

Aimed at kids aged 6-10, GifBits have an RRP of £4.99 and hit UK shelves in May 2020.