The new relationship sees Playtime manage all UK trade and consumer PR for Moose Toys and its brands.

Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK.

Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the brand’s launch in the UK, as well as brokering the British Gymnastics partnership to launch Team Gem last year. The agency also launched Moose’s first foray into the pre-school arena – Kindi Kids – to much acclaim last year and into 2020.

Continuing to evolve those brand campaigns, the new relationship sees Playtime manage all UK trade and consumer PR for Moose and its brands, including major launch activations for all new properties, such as the Oh! My Gif! collectible range revealed at London Toy Fair. The remit also covers influencer outreach and media partnerships, resulting in a significant increase in investment on PR from Moose in the UK.

Logan Stone, head of marketing for Europe at Moose Toys said: “Our evolution in the UK and becoming the European hub for Moose, means we need a really strong PR partner supporting us. Having worked with Lesley and her team since 2016, seeing the sustained calibre of output they achieve across the year, we were keen to enlist their full support as we head into another huge year with huge brands. The value we see in working with a consistent group of experienced, senior consultants, who seamlessly become an extension of our own team, is immeasurable. We’re looking forward to an even greater relationship with Playtime and excited to see the team continue to deliver creative campaigns and effective results.”

Playtime’s Founder & MD, Lesley Singleton, added: “We’re all over the moon that the Moose Toys UK team felt so strongly about our work that they wanted us on-side full time. The team is fantastic to work with – trusting our guidance and working collaboratively – which means we can devise brilliant campaigns and partnerships to deliver impressive results both in the media and at retail. There are some incredible new brands coming through this year, so there’s no better time for this new, evolved relationship to begin.”

Playtime PR is an independently owned agency established in 2014, which has grown to a core team of 15 senior PR consultants in the UK.