Delivered via the curriculum and school clubs, the programme will extend to 700 UK schools.

Over the next 12 months, more than 100,000 KS2 pupils (aged 7-11 years) from 700 schools across the UK will get the chance to build and learn with Meccano through curriculum studies and via lunch and after school clubs.

The Meccano Co-Lab STEM programme, which has been created by and will be managed by specialist agency Super, comprises 10 hours of branded study content across four curriculum subjects: History, Art/Design, Science and English. Each school will also launch its own Meccano Club focusing on challenges, free play and experimentation to drive further awareness and exposure of the brand.

The programme will extend to a total of half a million consumers, after factoring in wider school engagement via assemblies as well as keeping parents informed about the activities their children are engaging in. It is anticipated that the activities will create noticeable interest and demand for Meccano as kids are introduced to the classic construction and engineering play pattern.

Ella Newman, senior brand manager for Meccano said:  “We are delighted to be working with Super to get Meccano into the hands of so many UK school children this year. We’ve carried out STEM activities with school children in the past, but nothing on this scale before. We are naturally excited that this added exposure to Meccano will further spark curiosity and interest in our brand and over time, inspire more engineers and scientists of the future.”

Aaron Lipman, founding director at Super, said “The Meccano product, matched with our STEM education and after-school club marketing materials, made it an easy sell to teachers, resulting in over 700 schools opting-in within three weeks to receive our branded campaign materials and product. The output to this activity will see over half a million children and families engaged with the programme with over one million branded hours consumed both in-school and at home.”