The company is on board to create dress up and partyware for the pre-school brand.

BBC Studios has announced that the Hey Duggee softlines portfolio is expanding in the UK.

Existing nightwear and essentials licensees Aykroyd & Sons and TDP Textiles have recently signed daywear rights for Hey Duggee, and Amscan International is on board to create dress up and partyware for the brand.

Amscan’s partyware range is expected to be available for customers to buy from autumn/winter 2020, with a dress up range scheduled to follow in spring/summer 2021. Aykroyd & Son’s and TDP Textiles’ new Hey Duggee daywear range is expected to hit retail in autumn/winter 2020.

Anita Majhu, senior licensing & brand partnerships manager at BBC Studios, said: “We are thrilled to have Amscan on board with the partyware and dress up range. It’s always great to expand existing deals with valued licensees as well as welcome new partners.”

The expansion to BBC Studios’ existing deal with Aykroyd & Sons and TDP Textiles, and the signing of Amscan further enhances Hey Duggee’s already impressive softlines portfolio. Current partners include Roy Lowe & Sons for socks, William Lamb for footwear and bags, Blues Clothing and Fashion UK for daywear and ING Designs for art, stationery and activity products.

Hey Duggee has a global footprint in over 150 territories and over 2b minutes of total YouTube watch time. Brand new episodes of Hey Duggee Series Three are currently airing weekdays on CBeebies and are available on BBC iPlayer.