Entries for the Toy Retailer of the Year Awards are open from now until Friday 27th November, as new categories are introduced to represent the unique circumstances of 2020.

In what has been an unprecedented year, the BTHA recognises that retailers have faced huge challenges and have gone above and beyond to keep business going through a tough climate.

In light of this remarkable year, Special Recognition is the theme for the 2020 Toy Retailer of the Year Awards and recognition will be given to retailers that have done extraordinary things during this challenging year and whose actions distinguish them from others.

The awards will be different from the normal retailer award categories of previous years. This year, the BTHA is looking for toy retailers to tell them their story; judges are looking for stories from retailers that demonstrate altruism and innovation.

When considering entries, attention will be given to things like: charitable work, special initiatives in the local community and innovative ways of toy retailing and special measures to help struggling suppliers during the Covid-19 pandemic. Retailers may also have provided help for employees or remodelled their business to meet the changing retail landscape that Covid-19 has presented this year. There may also be other initiatives or projects that retailers have undertaken which have helped others or their businesses to succeed during 2020.

The BTHA is also keen to hear from retailers who have employees or team members that have undertaken heroic actions for their company. This may be an employee or team member or perhaps even a whole team that has gone the extra mile for customers or local community in some way.

To enter, retailers will need to complete a short and simple online entry form which will provide the opportunity to tell their story in full. They should also include media to help enhance their entry where applicable.

The deadline for entries is 3pm on Friday 27th November.