Little Tikes is recruiting a panel of Tikes Testers, to help put some of the brand’s new and most iconic toys through their paces.

The Tikes Testers programme has been a long time in development, with the brand keen to continue putting customers at the forefront when shaping the brand direction in an ever-changing and evolving industry.

The launch is expected to generate a huge number of applications, and is now accepting entries. 20 children aged between six months and five years old will make up the first Tikes Testers panel and get exclusive access to brand new products as well as some long-standing favourites. Reviews will be published on the Little Tikes website, alongside images from the testing.

To apply, parents have been asked to share a photo of a special moment with their child on Instagram, alongside a caption explaining what made the moment special, with the tag @officiallittletikesuk and the hashtag #TikesTesters in the post.

Michelle Lilley, head of marketing UK, Little Tikes said: “We make toys for kids so who better to test them out. Whether kids play solo, with siblings, or with parents, our huge range of toys is designed to inspire, spark creativity, help to educate and create a whole load of fun along the way. We’re excited to launch Tikes Testers at a time when play is more important than ever. We’re looking forward to getting our first panel testing out the toys and telling us what they think.”

For more information, visit the Little Tikes website.