The company is taking over Rollplay distribution in the UK, Benelux, Italy, Spain, France, Germany and Austria.

Rollplay is partnering with Carrera Revell Group for distribution in Europe from June, marking a strategically important deal between the two global manufacturers of toy car racetracks, model kits and RC vehicles.

In a statement, Carrera Revell Group said that to ensure retailers in Europe can get all they need from the same source, it is taking over Rollplay distribution in the UK, Benelux, Italy, Spain, France, Germany and Austria.

“In this way, we can guarantee a consistent external presentation, as well as higher efficiency in the areas of logistics, marketing and sales,” explained Christian Alsbaek, Rollplay general manager EMEA. “We’re looking forward to collaborating with such a strong partner in the industry, and to a successful future. After-sales services for retailers and consumers will stay with us, however.”

Stefan Krings, CEO at Carrera Revell Group, is delighted with the new distribution partnership with Rollplay. He said: “Rollplay vehicles are a perfect addition to our product lines. The company’s products are innovative and of the highest quality. Carrera Revell has one of the most powerful distribution and marketing organisations in the business, so we can contribute to the continued growth of Rollplay in Europe.”