The team says it will be business as usual for Character Options at Toy Fair, but appointments are required to visit the company’s stand.

Traditionally, the Character Options stand is not just the place to see some of the very best in toy innovation, but it is also a popular social hub for many at Toy Fair. This year, however, to ensure safety for all, the company is asking visitors to book a time slot prior to their arrival at the fair.

This request will help limit numbers on the stand and allow the company to optimise social distancing.

Jerry Healy, group marketing director, said: “We cannot wait to finally meet and catch up with our industry friends and partners at Olympia this year. We have many exciting products on show, but it’s important that we operate in the safest way possible for both our staff and our visitors. By working on an appointment-only basis, visitors can be assured of a comfortable, enjoyable and safer time on the stand.”

To book a Toy Fair appointment, Readers are advised to contact their Character Options representative as soon as possible, as available slots at the show will be in limited supply.