Samantha Whittaker brings 17 years’ toy industry experience and will work exclusively across Tomy’s growing games offering.

Samantha Whittaker has joined Tomy’s sales team as national account manager, bringing with her a wealth of experience and enthusiasm for toys and games.

Reporting into Kingsley Matthews, she will work exclusively across Tomy’s growing games portfolio, including Drumond Park, Zanzoon and Tomy Games, which contains industry leading names such as Logo 2nd Edition, Articulate!, Pop-Up Pirate and Screwball Scramble.

Kingsley Matthews, UK sales director at Tomy, said of the appointment, “Tomy has grown consistently over the last three years, so it was important that we found just the right person that will help us maintain the fantastic work already achieved, while continuing to help us develop and grow within the category. Sam has already fitted in incredibly well to the Tomy family and I look forward to working with her over the coming months and years – we’re confident she’ll become a real asset to the team.”

Sam added: “I’m delighted to be joining the Tomy team and I can’t wait to apply all that I’ve learnt during my many years within the industry to help bolster its games offering.”