Claire Coekin brings a wealth of experience to the role having previously spent a decade at Spin Master.

Funrise International has appointed Claire Coekin as national account manager for UK & Ireland.

Claire brings a wealth of experience to the role, having previously held a senior sales position at Spin Master Toys for over 10 years. Spanning across all toy categories, she managed the Spin Master business across a wide range of customers, including eCommerce, pure play, toy specialists and grocery.

Annie Sullivan, general manager, UK, Northern Europe & MEA, said of Claire’s appointment: “We are really excited to welcome Claire to the Funrise team. Her experience within the toy industry and expertise in driving growth across all types of customers will be instrumental in achieving our growth strategy for the UK and Ireland.”

Commenting on her new role, Claire added: “I’m delighted to be joining Funrise International at such an exciting time for the company, and I’m looking forward to bringing my skills and experience to contribute to their next stage of growth and development. I’m impressed by the quality of products in the company’s portfolio and I’m excited to begin working with the expanding team.”

Funrise International’s portfolio consists of internal brands such as BFF Bright Fairy Friends, Gazillion, Mighty Fleet, Fart Ninjas and more as well as licensed properties from premier partners such as CAT and other global entertainment companies.

In January this year, Funrise International appointed two new general managers for Europe and expanded its international team to support its international growth strategy. Annie Sullivan became general manager, UK, Northern Europe & MEA, responsible for overseeing all aspects of the UK/Ireland region as well as the EMEA territory, while Sebastien Cardi stepped into the newly created role of general manager, Southern Europe, responsible for the entirety of Southern Europe. Benn Bramwell also joined the Funrise team as marketing manager UK & EMEA.